Albú — Partnership Proposal

Alexei and Julia. 20 years of experience in marketing and digital — we built the digital practice at Dentsu Russia, which became #1 in Russia.

Expertise: marketing strategy and audience development, partnerships and distribution, analytics and reporting, business efficiency and revenue growth.

We have lived in Sintra for 3.5 years and visit Albuquerque Foundation ourselves to walk and unwind. We see new aesthetically-driven cafés filling up fast — proof that the demand is not just ours. We want to help turn the Foundation into a place that draws people in and keeps them coming back.

I. Challenge: A Strong Foundation with Untapped Potential

The Foundation has a strong base: beautiful architecture, a thoughtfully designed space, a rich cultural programme and real potential to become a key destination in the region.

However, there is a gap between the quality of what is offered and actual visitor numbers:

the space is not embedded in the everyday life of its potential audience
there is no consistent flow of visitors
visits are one-off — no habit of returning is formed
local demand is untapped: expats, families, schools, nearby hotels
there is no structured approach to audience engagement and retention

This is especially relevant for families regularly visiting TASIS and Carlucci schools, located just minutes from the Foundation, and for residents of Quinta de Beloura.

II. Solution: Building an Audience Engagement System

The goal is to create a steady flow of new visitors and an environment where each guest returns and becomes part of the space's ecosystem.

To achieve this, we will:

1.Define target audience segments: families with children, local residents, hotel guests in Sintra
2.Design and launch clear, regular visit scenarios for each segment: family leisure, events, social formats
3.Ensure a consistent flow of new visitors through partnerships and active distribution
4.Build a mechanism for return visits through communication and guest database management
5.Connect all elements of the space — café, workshops, exhibitions — into a coherent visitor journey
6.Make growth measurable and manageable: visitors, return visits, revenue

III. Our Role: Consulting and Strategy

Together with you, we set the direction, help formulate hypotheses and advise the team at every stage.

Our work includes:

meetings and calls with the Foundation team
developing strategy, documents and recommendations
working with contractors and partners
operational decisions and consultations

We can help structure internal processes so that quality is maintained after our engagement ends.

Phases are structured sequentially — without understanding internal processes it is hard to assess otherwise. As work progresses, some may run in parallel. All timelines are indicative.

Period	Duration	Area	What we do	Output	Team
Wk. 1	1 wk.	Audit & analysis	Review the space, café, current audience and competitive landscape	Audit report	Together with the Foundation team
Wk. 2–3	2 wks.	Audience	Segmentation using CJM approach (customer journey map), audience profiles, barriers to entry	Segmentation & audience profiles	Together with the Foundation team
Wk. 4–6	3 wks.	Product	Recommendations on formats, menu, opening hours and partnerships for the café, workshops and space overall	Albú concept	Together with the Foundation team
Wk. 7–9	3 wks.	Acquisition	Channels, content strategy, launching partnerships: schools, event agencies, local businesses	Content strategy + channel map	Together with the Foundation team
Wk. 10–13	4 wks.	Events	Launching formats: brunches, workshops, family and themed events	Events calendar	Together with the Foundation team
Wk. 14–16	3 wks.	Loyalty programme	QR system, database building, loyalty mechanics, guest communication	Loyalty programme mechanics *	Together with the Foundation team
Wk. 17–20	4 wks.	Analytics	Defining metrics and KPIs, recommendations for ready-made analytics and CRM solutions	Tool recommendations	Together with the Foundation team

* Technical development of the QR system and CRM is not included in the timelines — it is handled separately if needed and by agreement with the Foundation.

IV. Terms of Engagement

Fixed fee

€ 3,500 / month

Variable fee

5% of revenue growth above the 2026 median. Applies from the second month of engagement.

Not included

Technical development (QR system, CRM, etc.) and external contractor work are billed separately and agreed with the Foundation.

Risk mitigation

The engagement can be stopped at any time with 7–10 days notice. No penalties or compensation.

Final decisions

All final product decisions rest with the Foundation team.

V. Next Steps

We look forward to your feedback. Happy to meet and discuss the details. If everything looks good — we are ready to start within a week of confirmation.

Contact

Alexey Firsov & Julia Firsova

+351 912 77 88 58 a@frsvx.com